What is the success of Facebook in China?

Update date:2017-09-21 Source:MAXGE


Look, Facebook's entry into the Chinese market is just a matter of time.

From early September rumours Facebook looking for office in Shanghai, to hire a former Chinese government officials responsible for leading the Chinese government relations department, look from your past performance, Facebook into the pace of China's solid and strong.

While there have been reports recently, mizuho group research department said in a report in the United States, "in our recent visit to China, meeting with people from all walks of life show that Facebook next year will be welcomed into the reality of China opportunity." These words, combined with some recent Facebook practices and the allure of the domestic market, seem to be justified.

Facebook didn't respond to the report, but Facebook's share price was up enough to explain the problem.

In essence, the allure of the Chinese market is self-evident.

And the Chinese blood of zuckerberg's wife is believed to influence Facebook's choice to some extent.

So what is the success of Facebook in China?

It should be said that Facebook has advantages in China, but it also has disadvantages.

Let me start with the factors that hinder Facebook's success.

First, the domestic online social market has been carved up.

Needless to say, the Internet social market in China is very mature. WeChat, weibo, Momo, stickers and other new and old forces have firmly controlled the market. Even the emerging information content platforms are looking at the hot earth, but they are still powerless to shake the borders of WeChat and microblogs. Facebook enters, not pioneers, but contenders. It's more difficult.

Second, the commercialization of social networking platforms in China is very mature.

Whether it's WeChat, or microblogs, or Momo, pasted, these platforms have a very deep commercial connection with their users. Could Facebook, a successful commercial operation, break easily? It is very difficult.

Third, whether Chinese users adapt to the Facebook model.

Whether Chinese users adapt to the Facebook model is a big problem. After all, renren has actually pulled out of the front-line, and renren has always been considered a domestic version of Facebook. The key is whether or not this is a problem. Whether you call facebook or facebook, it's the right thing to do. But sometimes blind adaptation can be wrong. Facebook, for example, is reportedly starting to personalize content recommendations. But in China's Internet, today's headline algorithmic recommendation is Mired in controversy.

Fourth, whether or not to adapt to China's laws.

This is a fundamental question. Of course, since it wants to enter the Chinese market, it has to abide by Chinese laws. Well, that's it for itself.

These are some of the factors that have hindered Facebook's success. But, relatively speaking, Facebook has some advantages.

First, its artificial intelligence advantage.

Facebook's ai has some advantages, and even if it doesn't, it can help the burgeoning Chinese smartphone industry. In this area, though, competition is fierce.

Second, it may be welcomed by some.

Facebook is sure to be welcomed by some, such as white-collar workers, or the so-called middle class. In fact, if Facebook can really get a lot of white-collar workers in the Chinese market, the benefits can be considerable.

Third, Facebook's overseas content resource advantage.

With the growing popularity and attention of overseas content on domestic social platforms, Facebook may be able to introduce more overseas content with its advantages, which is certainly in line with Chinese law. Similarly, Facebook could make more Chinese content go abroad. This advantage, obviously, is something other rivals cannot match.

I think that's the advantage of Facebook.

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