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THE BRAND CULTURE OF MAXGE


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Brand interpretation

Chinese name: mei gao electric (refining)

Beauty: figurative (beautiful and generous); Abstract (beauty, fame, praise)

High: figurative (noble and elegant); Abstract (far-sighted)

Good to the best     High is a great virtue


English name: MAXGE

MAX: maximum (for maximum) GE: General Electric (General Electric)


Enterprise vision

MAXGE  vision:

Committed to becoming the leading brand of intelligent electric in the world


Corporate mission

MAXGE  mission: intelligent manufacturing, intelligent electrical, intelligent life


Corporate values

MAXGE  values:Kindness and beauty, high to greatness


Brand slogan

MAXGE  Switch on to the future


Product ideas

Product concept: safe and reliable, environmental protection energy conservation,

scientific and technological innovation, artificial intelligence


Enterprise spirit

MAXGE Spirit: integrity, focus, pragmatism, innovation


Copyright© 2017 www.maxge.com All Rights Reserved.

Copyright© 2017
www.maxge.com All Rights Reserved.

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